-In an effort to build up its digital roster, WPP has acquired online corporate comms agency, The Group, and in turn, has merged it with comms unit Addison to create a new 120-strong consultancy called Addison Group. link
-MEC has made several leadership moves including promoting Rick Acampora to president/client services, North America, appointing six-year vet Eamonn Store to president/agency development and Kristine Segrist to the dual role of global client lead on Netflix and global digital product development director. Ming Linsley, meanwhile, will succeed Segrist as practice lead/social while Viacom/Publicis & Hal Riney alum Mark Jones takes over for Store as president/global solutions.
-Following a “quiet” review, BSUR Amsterdam has been named global agency for Moxy, the hotel chain launched by Marriott and IKEA back in March.
-Here are a handful of rumors regarding Apple’s big September event. link
-Don’t worry, distressed, eloquent Tim Horton’s coffee drinkers, Tide is here for you (above). link; link
-Maxus UK has been appointed to handle digital media planning/buying business for RWE Group energy company subsidiary, RWE npower.