Monday Morning Stir


By Kiran Aditham Comment

-Another week, another ZenithOptimedia ad spend forecast. This time, the “ROI Agency” predicts that global ad spend will increase to 4.1 percent in 2013, reaching $518 billion by year’s end. link

-Adweek has released its “2012 Hot List,” giving a shout to everything from AMC to Pinterest to The Atlantic along the way. link

-Vincent Toscano has joined Tool’s in-house digital team as senior interactive developer. link

-Y&R Israel addresses HIV stigma in a new, timely spot for the AIDS Task Force (above).

-Delta is reportedly in talks to purchase a 49 percent stake in Virgin Atlantic. link

-The CMO Council published its sixth annual “State of Marketing” audit. link