After spending the last 14 months as SVP/GCD at Publicis Modem and heading up creative on the agency’s global LG account, sources familiar with the matter confirm that Damian Claassens has resigned and is heading to Profero, which just picked up the ERGOBaby business a few weeks ago. An official start date hasn’t been disclosed as of yet, but sources say Claassens will serve as head of creative at Profero’s New York office once he arrives.
Prior to joining Modem last year, Claassens spent five at AKQA New York, first as creative director then the last two years as GCD. During his time at the digital agency, he worked on accounts ranging from Coca-Cola to Nike to Google. Claassens will replace Scott Clark at Profero.
Update: Claassens starts his new gig at Profero on Dec. 5.