With spring training in full swing, Major League Baseball has appointed a new multimedia creative agency partner, minus review, in BBDO New York, which will not only handle advertising/marketing for brand but also MLB Jewel events such as Opening Day, the All-Star Game and postseason. Tim Brosnan, MLB EVP/business, says in a statement, “This is an incredibly exciting time for Major League Baseball, and BBDO is exceptionally well-suited to help us bring the best game in the world to our fans in uniquely creative ways. We look forward to having them apply this creativity to further fuel the unprecedented success that baseball currently enjoys by creating innovative ways for fans to connect with MLB.”
While BBDO NY takes on MLB brand/Jewel duties (which were previously handled by a few different agencies), IPG-owned, Boston-based Hill Holliday will remain on as agency of record for MLB Fan Cave. This marks the second notable account win this month for BBDO NY, which added to its Pinnacle Foods roster by winning Wish-Bone duties.