Multi-disciplinary agency Mistress worked with Ubisoft to create a cinematic trailer for the upcoming release of Assasin’s Creed Unity, the latest in Ubisoft’s long-running franchise which is set for a November 11th release.
Mistress teamed up with production company Mothership Media and VFX studio Digital Domain to bring the trailer to life. The spot opens on in-game action, which text informs the viewer takes place in 1789, during the French Revolution. Then the action cuts to a group of friends sitting in a row, each with controller and headset in place, demonstrating the game’s new cooperative multiplayer feature. From here action switches between the friends and their in-game counterparts in the all too common “thrust into the action” trope. Still, Mistress and company pull it off better than most, pacing the transitions well and giving a good glimpse of the action gamers can expect while presenting a persuasive representation of being thrown into the world of the game. The ad ends with a new tagline for the franchise, “Make History,” which seems like a great fit.
“We loved working with Mistress because they had a distinct vision of what the spot should be, they stuck to it and Ubisoft trusted that instinct,” Director Neil Huxley said. “Using everything from the performances of the gamers which were edgy and fun to every weapon at our disposal from our VFX pipeline, helped us arrive at a very stylized cinematic spot we’re all very proud of.”
Credits:
Agency: Mistress
Parter/Creative Director: Scott Harris
Associate Creative Director: Ben Beale
Associate Creative Director: Rory Forrest
Senior Producer: Kay Lynn Dutcher
Grand Director: Jeremiah Murlless
Production Company: Mothership Media, Inc.
Director: Neil Huxley
President: Rich Flier
Executive Producer: Scott Gemmell
Line Producer: Justin Si Diener
Animation & Visual Effects by: Digital Domain, 3.0
President: Rich Flier
Executive Producer: Scott Gemmell
VFX Supervisor: Janelle Croshaw
VFX Senior Producer: Carla Attanasio
CG Supervisor: William “Lee” Carlton
Animation Director: Steve Preeg
Matte Painter: Jonathan Green
Digital Artist: Brian Creasey
Digital Artist: Gideon Vandegrift
Digital Artist: David Liu
Digital Artist: Daisuke Nagae
Animation Lead: Benjamin Cinelli
Music Co.: Robot Repair
Sound Design/Final Mix: 740 Sound Design
Sound Designer/Final Mixer: Rommel Molina