It looks like Miracle Whip, with the help of McGarryBowen Chicago, lit up the Twitterverse last night during the Academy Awards as part of its “Keep an open mouth” campaign. The brand trolled the microblogging service during the ceremony looking for negative statements being made on Twitter about actors on the red carpet and encouraged users not to be “2quick2judge.” Why? That was the hashtag being used by the brand, which tied in its Twitter scouring with a new commercial called “Witch Hunt” that was directed by Joachim Back of Park Pictures (above). Here are some examples of last night’s Twitter back-and-forth below:
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