Minneapolis-Based Mono Builds Buzz for Local Band Ahead of SXSW

By Kiran Aditham 

Well, you can’t blame them for trying to support a local act. “Them” being Minneapolis-based agency mono, which is promoting a local band called H0wler and its new album, America Give Up. Pessimistic titling aside, the shop created well over 350 clips starring a dude who has no filter when it comes to where the U.S. is headed, leading to perhaps ideal tie-in to the album’s message. Howler is playing SXSW’s music portion of the festival, with dates scheduled from March 14-16. As far as album promotion goes, we’ll take it and it seems to fit mono’s oddball MO. Check out a whole bunch of clips and Howler info here.

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