Minneapolis Agency Periscope Lays Off 3% of Staff

By Erik Oster 

Minneapolis agency Periscope went through a round of layoffs impacting around 3% of staff.

“Periscope, a fully-integrated marketing agency, today announced a reduction in workforce to better align talent with client partnerships. The reduction affected approximately 3% of its workforce,” an agency spokesperson said in a statement.

It’s unclear specifically what changes to the agency’s client partnerships may have prompted the move. LinkedIn lists 446 employees as working at Periscope, which would put the number impacted at approximately 13.

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The move follows a similar round of layoffs at Periscope last March. Since then, we haven’t heard much else in the way of news about the agency, which was acquired by Quad/Graphics for $132 million in Nov. 2018, shortly after the arrivals of executive creative directors Heath Pochucha and Jason Bottenus.

In the summer of 2018, the agency announced that it had won Pemco Insurance and picked up work for Intuit QuickBooks and Google.

Doug Zanger contributed reporting to this story. 

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