R/GA New York has announced the arrival of Mike Rigby as executive creative director, brand. In the role, Rigby will “lead innovative and commercially relevant brand thinking and design across R/GA offices and capabilities in addition to advising clients on how they can effectively express, manage and grow their brands” while partnering with the R/GA business transformation team. He will report to Global Chief Creative Officer Nick Law.
Rigby arrives at R/GA from Interbrand Australia, where his most recent position was executive creative director. Since arriving at the company in 2010, Rigby helped grow the office from ten to over seventy employees. Since his arrival, Interbrand Australia has taken home awards such as the Campaign Asia-Pacific Specialist Agency of the Year Award and a Cannes Design Lion. Rigby began his career at UK design consultancy The Chase, and has also worked at top British design agencies Pentagram London and True North. In 2012, he was elected as the president of The Australian Graphic Design Association (AGDA) New South Wales and transformed the organization, “helping to usher in a complete organizational restructuring, rebranding and repositioning program that has attracted a younger member base.”
“Joining R/GA represents a unique opportunity to work with one of the most diverse and extraordinary talent pools anywhere in the world,” said Rigby. “Not only does R/GA have the vision and foresight to successfully predict the future of business and commerce – it also has the people and the capability to actually build it. It’s this unique combination of thinking and making that stands R/GA apart from other agencies. And ultimately, that’s why I’m so proud and excited to be a part of the team.”
“Mike’s unique creative vision and history of delivering world class, award-winning work will help us continue to innovate our capability,” added Nick Law. “Since our success as a company depends on connecting diverse talents and ways of thinking, it also helps that Mike is a great bloke.”