Darn, got this tip in the morning and got scooped in the process, but whatevs, Mike McKay, he of Twitter-courting fame, is leaving Saatchi LA after two years to take on the ECD post at BBDO San Francisco. In the process, current SF ECD and 11-year BBDO vet Jim Lesser is being promoted to chairman at the office.
McKay joined Saatchi & Saatchi, aka “The Lovemarks Company” in November 2008 after spending eight years at GS&P and helped lead the former shop’s Toyota business. In a statement, he says, “BBDO is a creative powerhouse and I’m thrilled to be joining their San Francisco office. [Managing director] Brent [Smart], Jim and Nick [Bartle, director of behavioral planning] are on a serious roll, and I’m excited to team up with these guys and David [Lubars] as well. They’re all terrific.” We’re just curious to see how that copywriter’s working out at McKay’s former employer.