Former Digitas VP and group media director Michael Lampert has relocated to MediaCom, where he will serve as managing partner and group digital director.
This blog post from February makes clear that Lampert has been with the agency for several weeks, but the announcement is new; it reads that Lampert will “lead digital efforts in the U.S. for clients including Dell and Volkswagen.”
At Digitas, Lampert oversaw digital acquisition strategy for American Express, and his 20-year career has included time working for a considerable range of clients and agencies including OMD, PHD, Universal McCann and MPG/Media Contacts.
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Lampert will report to Steve Carbone, MediaCom’s chief digital/analytics officer.