Lowercase cleaning supply/detergent/soap brand method launched a global brand campaign this week, which is anchored by this colorful spot from San Francisco shop, Mekanism. While we continue pulling our hair out trying to figure out who’s behind the catchy tune (one we’ve heard countless times via bar satellite feeds, jukeboxes, etc in recent months), feel free to soak in this clip that emphazies method’s anti-dirty, “Clean Happy” stance and sums up the brand’s various products in two minutes’ time. Credits after the jump.
Update: Yes, it’s Naked and Famous and their tune, “Young Blood.”
PRODUCTION COMPANY PRODUCER:
Ethan Indorf/Lasse Jarvi, Mekanism
AD AGENCY/ CITY:
Stef Smith, Elizabeth Morse