The confusing thing about this spot from the Richards Group and Park Pictures director and Oscar-winner Joachim Back is which of the groups in question needs to buy a sandwich from QuikTrip?
Is is the men, attempting to console each other before they are trampled to death by women with a hunger for cheap shoes, that don’t have time to take a long lunch break lest their store fall into even greater disrepair? Or is the women, driven mad by the siren call of discounted footwear, that are forced hit up the local convenience store for nourishment before trampling the poor shoe stores employees? Either way, someone in this town devoid of Subway or Quiznos is getting an Italian sub from QuikTrip, and at least once person is ending up in the hospital.
It’s sexist, it’s silly and all in good fun (on par with that movie Confessions of a Shopaholic), but give a convenience store credit for taking a creative leap with their marketing once in a while. Judging by QuikTrip’s website, the store could be planning for a total image redesign soon, so expect to see a lot more ads like this in the future. Caps lock-addled credits after the jump.
Director: JOACHIM BACK
Executive Producer/Owner: JACKIE KELMAN BISBEE
Head of Production: DINAH RODRIGUEZ
Executive Producer: MARY ANN MARINO
Line Producer: ERIN WILE
Director of Photography: PAWEL EDELMAN
Production Designer: GINGER TOUGAS
Agency: THE RICHARDS GROUP, Dallas, TX
Creative Director: BILL MILKEREIT
Art Director: TODD TUCKER
Art Director: PETER EVERITT
Writer: JACK WESTERHOLT
Producer: BRIDGET FONTENOT
Post: THE WHITEHOUSE, NY
Editor: RUSSELL ICKE