Tony Benna, creative/director at San Francisco agency Mekanism (whose work has been featured on this site before) gives us a unique look at the pitch from the director’s perspective.
The short video, entitled simply “Pitch Videos” gives you an idea of all the mishigas that can go into a pitch. When you have no budget, “friends become ‘actors,'” and “household items become props.” Benna admits feeling responsible for all the crazy shit he puts his friends through for these pitch videos, especially when (as in the clips featured here), they don’t get the job. What kind of crazy shit, you ask? Getting punched in the face while wearing a horse mask, mop-wearing, eating shoelaces, and motor-boating a rubber band, to name just a few.
If you want a better look into the creative process that goes into advertising, or you just like watching people do ridiculous things, then this video is definitely for you. It’s an entertaining 1:45 and really speaks for itself. Enjoy.