Today The New York Times told us that Pepsi “aims for a big payoff” with its “Super Bowl ad blitz” — and now we have some new work from Mekanism.
First, there’s this morning’s “Halftime Touches Down” teaser with nary a Katy Perry in sight:
Mekanism also distributed additional creative this afternoon. Here’s the Bears’ Matt Forte (who won’t be playing on Sunday) getting extra hyped:
The Jets’ Nick Mangold also has super powers:
Over on ye old social media, Pepsi has split the above shorts into even shorter Vines, which will “continue to go live throughout the coming days” until Sunday is upon us.
Pepsi’s North American CMO for beverages Simon Lowden told the Times that “We just want to create an out-of-this-world experience” in an apparent effort to manage expectations.
Official Pepsi Spot Name:
Matt Forte gets Hyped for Halftime
Nick Mangold gets Hyped for Halftime
Agency: Mekanism
Chief Executive Officer, President: Jason Harris
Creative Director: Ian Kovalik
Copywriter: Bryan Davis
Brand Director: Jeremy Pinches
Brand Manager: Yolanda Cano
Head of Production: Kati Haberstock
Production Company: Farm League
Director: Corey Adams
Producer: Tim Lynch & Tieneke Pavesic
Producer: Arlo Rosner
DP: Marc Ritzema
Art Director: Boston- Aileen Sovronsky, Chicago- Larry Lundy, NY- Mho Brown
Prop Master: Boston- Daniel Brisson, Chicago- Blake Paine, NY- Spencer Kennedy
Editorial Company: Farm League
Producer: David Burden
Editor: George Manzanilla
Assistant Editor: Ian McGee
Executive Producer: Tim Lynch & Tieneke Pavesic
VFX Supervisors: Scott Kinsey & Johannes Gamble