MDC Partners’ multicultural marketing agency Adrenalina welcomed four new creatives to the fold including former Bromley AD Mauricio Garcia and AC&M alum Juan Marin as “visual geniuses”. Fernando Paz (ex-Vidal AD) and Hugo Sanchez (ex-JWT Mexico CW) meanwhile join as “senior visual genius” and “senior content genius”, respectively.
If you must know, “Visual genius” is Adrenalina’s cute, perhaps overreaching way of saying art director while “content genius” means copywriter. Regardless, the four new creatives join a handful of other hires made by the New York-based agency in the last year that come from various notable firms like Pentagram and Alma DDB.
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