MDC Partner Network has named Lori Senecal as president and chief executive officer, Adweek reports. Senecal arrives at MDC from Kirshenbaum Bond Senecal + Partners (kbs+), where Ed Brojerdi will inherit her role as chief executive officer. Senecal will begin the position in September, working closely with MDC Partner Network CFO/COO Andre Costereporting and reporting directly to MDC CEO Miles Nadal.
In the position, a new role for the division, launched last year to house MDC agency operations and corporate strategic resources, Senecal will “provide strategic counsel to agencies, identifying resources to fuel growth and deepening the MDC agency model.” Senecal will also join the board of directors for the holding company.
Before joining kbs+ back in 2009, Senecal served as president of McCann Erickson New York, while working on global accounts such as Coca-Cola and Nestlé. Before that she served as global chief innovation officer at McCann Worldgroup and co-founded TAG Ideation at McCann Erickson.
“Lori has done an extraordinary job rebuilding kbs+,” said MDC CEO Nadal. “She’s demonstrated exceptional leadership skills and has informally been helping with the strategic vision of MDC for the last five years. To be able to participate in global pitches on a holding company basis we wanted to bolster our executive expertise and because Lori has got such an extraordinary track record of success as a CEO of a great agency micro-network, we feel now that we have the wherewithal to compete for any piece of business.”
“I know firsthand what a supportive agency partner MDC can be,” Senecal said. “So, the opportunity to contribute to that for other agency partners is very exciting.”