MDC Offers a Cool Million for Best Agency Start-Up Plan


By Kiran Aditham Comment


With all its acquisitions over the past several months, it appears Toronto-based MDC Partners still has money to spare, so what’s another million bucks? That’s the offering from Miles Nadal & Co. for some lucky entrepreneurial person or persons who can conjure up the best start-up idea. According to a statement from Nadal in the NYT, the main goal of the challenge, which was actually conceived by CP+B chairman Chuck Porter, is that “you do brilliant work, you want to make brands famous and you want to drive results for clients.”

Sounds pretty much like all agency creative recruitment ads, but nonetheless, we shall most likely be speaking with Miles Nadal on Monday to pick his brain and get more insight into this project, which was announced today at a seminar in Cannes. Of course, the $1 mil doesn’t come without some interest of sorts as MDC will take a 51 percent stake in the winning shop. If being a minority owner is your cup of tea, you can start emailing your proposals here.

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