MDC Partners announced today that it’s acquired a majority stake in TEAM Enterprises, a Fort Lauderdale-based experiential marketing firm with 400 full-time staffers that services Fortune 100 clients. According to the latter’s site, the company has activated campaigns including the Dodge “Rock Em Sock Em” challenge, Bacardi Mojito/Miami Vice and several for the Miller brand over the last few years.
More close to home, though, TEAM has collaborated with now-sister MDC firm CP+B on projects for VW, Coke Zero and Domino’s in what MDC chief architect Stephen Groth says is “a seamless blend of interactive and what we call ‘outeractive’ physical experiences.” In a statement, Groth–a former Omnicom exec who spearheaded the acquisition of the 20-year-old TEAM and is overseeing MDC’s experiential “immersion”–adds that “being able to offer these services on a broader scale to all of our MDC firms, and their clients, will have an enormous positive impact across the network.”
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