Mcgarrybowen, Chicago makes a bold (good/bad?) move in its latest “Take A Side” campaign for Miracle Whip, which features a variety of “celebrities” and the like speaking their peace on whether they prefer the Kraft spread or not.
Everyone from James Carville to Pauly D get in on the action, voicing their opinions about the whip all leading to, wait for it, a YouTube page where consumers can view the celebrity debate and are also encouraged to take either a hate or love stance via a poll. Kraft claims this to be a first-of-its-kind marketing approach in the U.S., though, it brings back memories of the whole gravy vs sauce debate a few years back. As an added bonus, visitors to the channel can register to receive free samples, yippee!