McGarryBowen, Chicago won the ad account for Maxwell House over the holidays, marking at least the sixth Kraft brand on the agency’s client roster including Miracle Whip, Philadelphia Cream Cheese, Kraft cheese singles, Oscar Mayer and Lunchables. In a statement to the Chicago Sun-Times, a Kraft spokeswoman said, “McGarryBowen has done some great work for other Kraft brands, and we think they will do likewise for Maxwell House.”
The MH account was previously handled by Ogilvy New York, which has worked with Kraft General Foods’ nearly 120-year-old coffee brand on and off as far back as 1958, when David Ogilvy and co. launched ads for Maxwell House using the slogan “Good to the last drop.”
Meanwhile, OgilvyAction and OgilvyOne will still handle promotional and digital work for the brand, respectively.
Via DM News