We’ve been told by those in the know that this new effort from McGarryBowen NY for Verizon called “Powerful Answers” actually marks the wireless carrier’s first ever corporate branding campaign. Set to the sounds of legendary composer Philip Glass, Verizon veers from the usual Wireless and/or FiOS promotion to, according to parties involved, “showcase tech solutions that no one knew they did.” As you can see in the spot directed by Park Pictures’ Lance Acord above as well as the anthem clip below, some Verizon folks are lab rats whose tech prowess translates into solutions for medical emergencies just as easily as they could the classroom. We didn’t know there was side to them, but hey, you learn something new every day. Exhaustive list of credits after the jump.
gency: mcgarrybowen
Chief Creative Officer: Gordon Bowen
Managing Director, ECD: Mark Koelfgen
Associate Creative Director – Art: Jason Slack
Associate Creative Director – Copy: Laurence Gega
Executive Director of TV Production: Roseanne Horn
Director of Verizon Broadcast Production: Dante Piacenza
Senior Producer: Laura Kirby
Director of Broadcast Affairs: Joanne Garber
Director of Music Production: Jerry Krenach
Executive Music Producer: Stephanie Diaz-Matos
Managing Director: Tom Sewell
Group Managing Director: Christopher Reintz
Account Director: Ricardo Aspiazu
Account Executive: Rachel Hulvey
Assistant Account Executive: Salen Andrews
Production Company: Park Pictures
Director/DP: Lance Acord
EP/Owner: Jackie Kelman-Bisbee
EP/Head of Production: Dinah Rodriguez
EP: Justin Pollock
EP: Mary Ann Marino
Line Producer: Valerie Romer
Editorial: Rock Paper Scissors
Editor: Kirk Baxter
Editorial EP: Eve Kornblum
NY Editorial Producer: Justin Kumpata
LA Editorial Producer: Toby Louie
NY Assistant Editor: Parker Whipple
LA Assistant Editor: Nathan Gross
Smoke Artist: Eddie Reina
VFX: a52
VFX Supervisor/Lead Flame: Andy McKenna
VFX EP: Megan Meloth
VFX Producer: Kim Christensen
Flame Artist: Cameron Coombs
Flame Artist: Christel Hazard
Art Director/Design and Animation: Lisha Tan
2D Animator: Brian Do
Audio Post: Sonic Union
Sound Design and Audio Mix: Steve Rosen
Colorist: Tom Poole, Company 3
Music: Phillip Glass-Based on “67 Cities” and “Invitation” from The Fog of War
Additional Arrangements: Trevor Gureckis
Recording Producer: Trevor Gureckis
Mixing Engineer: Dan Bora
Music Librarian: Alex Weston