JPMorgan, the firm that now owns a huge chunk of Bear Stearns, has also given Mcgarrybowen some work to do. The investment banking arm has hired mcgarrybowen to develop global brand image advertising. This comes after a review in which, Lowe was the co-finalist. MGB already handles JPMorgan Chase’s consumer banking and credit card advertising business. The agency also picked up HP this week.
Currently, Zenith Optimedia handles Chase’s media duties. Whether that will remain the case is unknown.
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