mcgarrybowen Brings Together TMNT, Pizza Hut

By Erik Oster Comment

mcgarrybowen teamed up with production company Bullitt Branded (a new branded content company from the Russo Brothers) to combine the re-launch of Teenage Mutant Ninja Turtles and the re-launch of Pizza Hut’s “Cheesy Bites” in a new spot entitled “Sneaky Turtles.”

The 30-second cross-promotional spot keeps things pretty simple, relying on the appeal of the Teenage Mutant Ninja Turtles. Said “Sneaky Turtles” break into a Pizza Hut test kitchen while no one is around and whip up a batch of “Cheesy Bites” — while making a complete mess. When the test kitchen chef returns, he’s pleased to discover the “Cheesy Bites” and eagerly digs in. The cross-promotion makes a lot of sense for Pizza Hut, given the Teenage Mutant Ninja Turtles’ well-known love of pizza, and using the re-launch of the Turtles on the big screen to re-launch a menu item is a nice touch, but we can’t help but feel like something’s missing. Stick around for credits after the jump.


Agency: mcgarrybown

Group Creative Director: Doug Behm

Creative Director: Todd Brusnighan

Junior Art Director: Carolyn Reilley

Junior Copywriter: Jackie Suerth

Agency Producer: Justin Lee

Production Company: Bullitt Branded

Director: Anthony Leonardi III

Executive Producer: Todd Makurath

Executive Producer: Anthony Russo

Producer: Nathaniel Greene

Editorial: Zoic Studios

Executive Creative Director: Chris Jones

Head of Broadcast Production: Ian Unterreiner

Executive Producer: Matt Thunell

Producer: Ryan Burcham

Editor: Dmitri Gueer

Assistant: An Dang


Music & Mix: Lime Studios

Color/Conform: Stefan Sonnenfield, Company 3