mcgarrybowen teamed up with production company Bullitt Branded (a new branded content company from the Russo Brothers) to combine the re-launch of Teenage Mutant Ninja Turtles and the re-launch of Pizza Hut’s “Cheesy Bites” in a new spot entitled “Sneaky Turtles.”
The 30-second cross-promotional spot keeps things pretty simple, relying on the appeal of the Teenage Mutant Ninja Turtles. Said “Sneaky Turtles” break into a Pizza Hut test kitchen while no one is around and whip up a batch of “Cheesy Bites” — while making a complete mess. When the test kitchen chef returns, he’s pleased to discover the “Cheesy Bites” and eagerly digs in. The cross-promotion makes a lot of sense for Pizza Hut, given the Teenage Mutant Ninja Turtles’ well-known love of pizza, and using the re-launch of the Turtles on the big screen to re-launch a menu item is a nice touch, but we can’t help but feel like something’s missing. Stick around for credits after the jump.
Credits:
Agency: mcgarrybown
Group Creative Director: Doug Behm
Creative Director: Todd Brusnighan
Junior Art Director: Carolyn Reilley
Junior Copywriter: Jackie Suerth
Agency Producer: Justin Lee
Production Company: Bullitt Branded
Director: Anthony Leonardi III
Executive Producer: Todd Makurath
Executive Producer: Anthony Russo
Producer: Nathaniel Greene
Editorial: Zoic Studios
Executive Creative Director: Chris Jones
Head of Broadcast Production: Ian Unterreiner
Executive Producer: Matt Thunell
Producer: Ryan Burcham
Editor: Dmitri Gueer
Assistant: An Dang
VFX: ILM
Music & Mix: Lime Studios
Color/Conform: Stefan Sonnenfield, Company 3