You may have missed it amidst all the #Lochtegate aftermath coverage, but the U.S. Open started Monday and mcgarrybowen Chicago was on it three months ago.
The organization doesn’t just have a standard TV campaign. The agency also helped stage a “a US Open-themed digital takeover of Times Square” last Thursday and posted fans’ selfies on “large digital screens” to show how many people are “IN” for the tournament.
Here’s the anthem spot, which poses the pivotal question “Are you in or out?” Are you a fun-loving sports fan, or are you the kind of person no one wants to be at a party?
Of course, there’s more to the US Open than just tennis. There are also celebrities, food, fashion and flashy architecture.
What has Alec Baldwin been up to? We miss all the New York Post stories about him going ballistic on paparazzi.
The campaign includes a couple more TV/video spots with the tagline “Nothing beats being there.”
GCD Lee Remias, who led the campaign along with GCD Kevin Thoem, called the work “a literla invitation for everyone to come experience one of the most exciting and entertaining sporting events in the world. Of course, tennis is the main attraction, but there’s so much else to be ‘in’ on off the court too. Especially with all the new improvements at the Open this year.”
Improvements like Arthur Ashe Stadium’s new retractable roof?
As noted above, there was also lots of OOH work. Here is our personal favorite.
And here is a stock character kissing a bus shelter image of Novak “Sorry Ladies, He’s Taken” Djokovic.
But we all know who the real star is.
Credits
Chief Creative Officer: Ned Crowley
Executive Creative Director: Kurt Fries
Group Creative Directors: Kevin Thoem and Lee Remias
Creative Directors: Lara Herzer and Mike Wegener
Director, Content Production: Steve Ross
Producer: Greg Lilly
Strategy Director: Chris Robertson
Director, Music Production: Jerry Krenach
Executive Music Producer: Brandy Ricker
Music Licensing Supervisor: Carol Riffle
Director, Talent Services: Rachel Franker-Groth
Business Manager: Kiki Powell
Group Managing Director: Robin Osborne
Account Director: Kristen Eglitis
Account Executive: Nancy Casales-Silva
Production Company: Beast Editorial/Method Studios
Executive Producer: Peter Hullinger
Editor: Morgan Bradley
Color: Company 3 Chicago
Senior Colorist: Tyler Roth
Online: Method Studios
Flame Artist: Mark Anderson
Design: Method Design