McCann Worldgroup announced the appointment of Mark Lund as CEO of McCann Worldgroup UK today. Lund will begin his role in October and will be responsible for “integrating McCann Worldgroup’s operations and more than 1,500 employees throughout the UK across Advertising, Relationship Management, Promotion/Event/Shopper Marketing, Design, Public Relations, Healthcare, and Digital Marketing.”
Lund was most recently a co-founder and managing partner of the London agency NOW for three years. Prior to co-founding NOW, Lund served a stint as CEO of the Central Office of Information (COI), the UK government’s marketing agency which also happens to be the country’s largest client. Before that he co-founded Delaney Lund Knox Warren (DLKW), which went on to become a top 10 agency in the UK.
“Mark understands the complexities of our business today and has a grasp of the challenges facing brands looking to connect with consumers in the marketplace,” said McCann Worldgroup President Luca Lindner. “His extensive leadership both in business and in government communications provides him with a valuable perspective on how best to leverage all of our multiplatform disciplines to benefit our clients and drive integration across all of our agencies.”
“I’m very excited about joining McCann at a time when they have become a leader in integrated marketing communications as well as in global advertising,” remarked Lund on his new position. “The potential of this is particularly strong in the UK where Worldgroup has some brilliant companies whose capabilities span the broadest range of channels. I’m greatly looking forward to working with all of them as we develop further the collaborative strength to help our clients grow their businesses and brands.”