It’s official: today Ashley Furniture HomeStore appointed McCann New York as its creative agency of record and Compass Point as its media planning agency.
The press release names Ashley as “the #1 furniture retailer in North America and one of the fastest growing furniture brands in the world”; the company’s SVP of global marketing/ads calls McCann “a strategic partner who understands the powerful connection our brand has with our customers.”
UPDATE: Zimmerman founder/chairman Jordan Zimmerman has a statement for his former client:
“We have truly enjoyed our partnership with Ashley Furniture over the last five years. We wish them well and remain very proud of the work we did together, including the platform we created with Bill and Giuliana Rancic.”
In other AOR news, New York’s SS+K won the Jackson Hewitt Tax Services account. The agency’s creative work will drive a rebranding effort designed to position the company “as the financial partner for hardworking Americans.”
Incoming CEO Dave Prokupek writes, “Our industry is undergoing rapid change and SS+K has the vision to help differentiate the Jackson Hewitt brand and to drive sales.”