If you don’t know Kandace Hudspeth by now, now you know as the EuroRSCG 4D alum has joined up with McCann New York as, yes, executive strategy partner-creative technology (we were just waiting to use ESP as an acronym). Hudspeth is no stranger to the McCann fold as she spent a few years as director of digital strategy and user experience planning at MRM before joining Euro in early 2010 to work as global strategy manager on IBM.
According to McCann New York/London creative boss Linus Karlsson, his agency is hellbent on making “digital at the core.” He adds, “The hiring of a strategic star like Kandace expands and gives depth to our team focused on creatively and strategically embedding digital and social media into the fabric of all our work for clients. Best in class digital and social capabilities are critical to our focus on redesigning the agency.”
During her MRM days, Hudspeth handled accounts including Diageo, MasterCard, Verizon, Unilever, General Mills and GM. Prior to that, she was a strategic planner at digital shop iCrossing.