Well, looks like McCann NY is sticking to the online slideshow approach that CCO Linus Karlsson first introduced us to back in May (hell, they’ve even stretched it from the initial 30 day idea to 100 years). Today’s entry consists of a brainstorming session that the McCann staffers apparently had this morning involving push-pins. Yes, push-pins, and now the folks there want a story from you based on their favorite one of them all (above). Don’t ask, but here’s the copy:
You choose the format: a short story (743 words or less), a short film (2 minutes 4 seconds or less),
a series of photos (no more than 11), an mp3 (3 minutes and 39 seconds max), or some other form of media (no limits). We’ll post the winning story here and send its creator this push-pin in the mail within 7 business days. Guaranteed. Oh, and we’ll also give the winner a 3-month creative internship. Please send stories to email@example.com.
Um, good luck?