McCann New York and Lucky Charms have embraced the rainbow with a new social campaign for LGBT Pride Month.
The feel-good campaign, entitled “#LuckyToBe,” encourages people to use that hashtag to share what makes them unique and what makes them feel lucky. McCann’s accompanying video (featured above) introduces the hashtag while celebrating diversity. “We don’t all look the same, believe the same things, or love the same people. And that’s a good thing,” appears on screen in white text, accompanied by Lucky Charm’s colorful marshmallows. It’s a positive message, and people seem to be responding — including GLAAD, who posted about the campaign on their blog. You can see what people are saying using the #LuckyToBe hashtag on the campaign landing site, and stick around for credits after the jump.
Agency: McCann NY/McCann Always On
Tom Murphy, CCO
Nick DiLallo, Copywriter
Ryan Quigley, Art/Design Director
Jaime Steiger, Designer
Peter Gannon, Music Director
Michael Ladman, Music
Sharon Panelo, Strategy Director
Marty Mercado, Strategist
Production House: Craft
Denis Randall, Animation