One day you’re up, the next day you’re down, we suppose. After getting pounded with tips since 11am today, we’ve received confirmation that there were cuts made at McCann New York, which has resulted in a reduction of four percent of the workforce. We’ve been told by sources familiar with the matter that the creative department was hit hardest by the layoffs, so perhaps our tipsters’ comments about CCO Linus Karlsson “cleaning house” might be validated. Here’s an official statement from the agency:
“As part of McCann’s reinvention, the agency has had to make some very difficult decisions. One result is that some employees will not make the transition with us. Protecting both individuals and the health of the company is a difficult balance. The decisions made were hard. But they were based on a clear strategy for the agency.”