McCann New York launched a new digital campaign for Jose Cuervo today, promoting the limited edition Jose Cuervo Especial Gold and Silver bottles the brand is releasing in celebration of its 220th anniversary.
The animated 30-second spot, called “The Blacksmith,” shows a blacksmith hammering away to create the gold and silver bottles of Cuervo Especial. Brooding music matches the dark animation, which fit the Dia de los Muertos inspired artwork on the bottles, an homage to Jose Cuervo’s Mexican roots. In support of the video, the brand’s Instagram feed has been slowly revealing details about the new bottles since January 11th. Animated GIFS on Jose Cuervo’s social channels will follow today’s video release.
Credits:
McCann
Chief Creative Officers: Thomas Murphy / Sean Bryan
Executive Creative Director: Mat Bisher
Creative Director: Jason Ashlock
Senior Copywriter: Nick DiLallo
Senior Art Director: Ryan Quigley
Chief Production Officer: Nathy Aviram
Senior Producer: Jessica Coccaro
Music Producer: Mike Ladman
Account: Lauren LaValle / Christopher Jeyes / Rachel Heiss
Production
Animation Company: Elastic
Director: Andy Hall
Executive Producer: Jenn Sofio Hall
Music & Sound Design: Q Department
Mix Studio: Sonic Union
Engineer: Fernando Ascani