Details are a bit vague at the moment on this, but yesterday, we received a tip that McCann was awarded integrated ad duties for Lockheed Martin. We inquired throughout the day and were left in the dark until last night when we finally received this reply from a Lockheed spokesperson that confirms the integrated win: “We recently conducted a review of our advertising and media agencies and selected McCann to be our agency of record beginning in early 2014.” No word from Lockheed on who the incumbent was (if there was one, though we’re digging) but we’re hearing that the Bethesda, MD-based defense contractor, which is also furloughing approximately 20 percent less workers than planned due to the government shutdown, actually made its decision last week.
By our count, this marks the third notable account win for McCann in the last six months following the USPS and Cuervo. We’ll keep you posted if and when we find out more about its latest.
Update: Well, to fill in the blanks a bit, folks on the Spy tell us CT-based Keiler & Company was the incumbent on Lockheed. As for the review, we’re being told other agency finalists included Arnold and Doremus.