It took a little while for McCann Erickson to get the OK to comment on nabbing agency of record duties for the United States Postal Service, which has previously worked with Campbell-Ewald on the creative portion of its business. Here’s what Harris Diamond, who took over for Nick Brien as McCann Worldgroup CEO last November, had to say about the USPS win in this statement: “We are thrilled and honored to be awarded strategic and creative responsibilities for the United States Postal Service. The Postal Service is as iconic a brand as any in our portfolio, and plays a huge role in our business and personal lives. We are passionate about supporting its mission and helping it to grow revenue.”
Along with McCann picking up creative/strategic duties, MRM is also in the mix on USPS, which already has contracts with fellow sister Worldgroup agencies, Weber Shandwick and UM. No word yet on who else participated in the creative review. Update: From what sources are telling us, the USPS initially briefed eight agencies and the eventual finalists included JWT, Grey and possibly Y&R.