In case you thought that the world of football…sorry, soccer…stopped operating after Germany triumphed in Rio this summer, Commonwealth//McCann would like to correct you on behalf of client Chevrolet.
The spot, which stars eleven young people from around the world who jumped at the chance to prove their dedication to Manchester, first aired last weekend to coincide with the team’s first Premier League match.
The kids in question joined the team on the field over the weekend, and in a pre-match stunt they swapped jerseys with the players.
Before kick-off #mufc wore the mascots’ names on their shirts to show who they #PlayFor. Follow @ChevroletFC for more pic.twitter.com/lcKnV98hsW
— Manchester United (@ManUtd) August 16, 2014
In the campaign’s social component, fans can submit photos of their own faces and be “embedded” in videos that display them “arriving at Old Trafford in a brand new Chevrolet Corvette” before running some practice drills with the lads and, we assume, gathering for a pint after the game.
Wondering how an American car company might relate to the world’s most British soccer team? The answer is: t-shirts. $560 million worth of t-shirts.
CREDITS
“What do you #PlayFor?” Name Swap
Agency: Commonwealth//McCann, Detroit
Creative Chairman: Linus Karlsson
Chief Creative Officer Global: Andreas Dahlqvist
Deputy Global Chief Creative Officer: Matt Canzano
Creative Director/Copywriter: Greg Collins
Creative Director/Art Director: Emil Nisowski
Associate Creative Director: Gary Wise
Senior Copywriter : Scott Lenfestey
Digital Art Director: Shawn Knight, Joel Vile, Chris Raimond
Chief Production Officer: Brian Dilorenzo
Director of Content: Jeff Beverly
Executive Producer: Craig Mungons
Digital Producer: Ryan Wallace
Global Director of Strategy: Conner Huber
SVP, Managing Director: Kate MacNevin
VP, Account Director: Dave Paxton
Account Supervisor: Derek Chappo
Program Manager: Jenny Convery
Talent: Trish Damon
Production
Production Company: MJZ
Director/DP: Joaquin Baca-Asay
Executive Producer: Emma Wilcockson
Live Action Producer: Lalou Dammond
First AD: Steven Fernandez
Production Designer: Jane Carroll
Post Production
VFX Studio: A52
VFX Supervisor: Andy McKenna
2D VFX Artist(s): Andy McKenna, Richard Hirst, Cameron Coombs, Steve Wolff
CG Artists: Ian Ruhfass, Caleb Hecht
CG Massive TD: Chris Janney
Tracking: Joe Chiechi
Roto: Tiffany Germann
Producers: Scott Boyajan, Daughn Godd Ward
Executive Producer: Megan Meloth
Color Correction
Color Company: CO3
Colorist: Tom Poole
Producer: Dana Bloder
Editorial
Editorial Company: Rock Paper Scissors NY
Editor: Ted Guard
Producer: Jenny Greenfield
Sr Cutting assistant: Chris Mitchell
Assistant: JK Carrington
Audio
Music: Keith Kenniff, Unseen Music
Sound Design: Rock Paper Scissors NY
Audio Mix: Mark Meyuhas, Lime Studios