In an unusual stunt, M&C Saatchi erected a replica of Rio de Janeiro’s famed Christ the Redeemer monument to Naples for Fastweb.
Following Germany’s crushing defeat of Brazil, M&C Saatchi decided to “download” the monument in Naples, as a way to promote and demonstrate the speed of Fastweb. Images of the monument were some of the most downloaded of the year in Italy, in the wake of the World Cup. Neapolitans were surprised by the monument — accompanied by a sign reading “Downloaded with #fastweb” — this morning at Piazza Dante in Naples.
According to M&C Saatchi Creative Partner Vicenzo Gasbarro, the monument will “bring about a carousel-style carioca of television crews, musicians, dancers and capoeira, which will mingle and interact with people in a mix of colours, music and emotions in a unique Neapolitan fashion. This is a brilliant opportunity for conversation between different cultures online.”
“We are happy to collaborate again with Fastweb to provide new and tangible evidence of what it means to have a faster internet connection,” said Silvio Meazza, M&C Saatchi Interactive partner. “Christ the Redeemer, the symbol of Brazil, has been one of the most downloaded and shared image of the year, downloaded once again – for real this time – with all its weight, straight to the heart of Naples.”