R/GA has officially announced the arrival of Matt Tepper as vice president, managing director CRM. In the newly created role, Tepper, who brings to the table over 13 years of experience, will “partner with the agency’s teams to help clients strengthen customer relationships and amplify marketing initiatives through CRM and CRM-enhanced paid media.” He will report to Seth Solomons, vice president, chief global client services officer, managing director New York.
Tepper arrives at R/GA from General Assembly, where he served as vice president, head of global marketing. In the role, he led the company’s global and digital marketing efforts, including paid advertising, public relations, partnerships, and marketing technology. Prior to General Assemly, Tepper served as vice president of audience insights and the head of social labs at Big Fuel/Mediavest, where he was responsible for leading multiple product development initiatives, such as a global analytics architecture spanning 47 countries and a social segmentation tool built on an innovative targeting approach. He has also implemented social media programs for clients including Walmart and Samsung, and his programs resulted in sales increases and doubled social engagement.
“We recognize that CRM is at the center of our clients’ marketing strategies, and are excited for Matt to bring his innovative approach to our global network,” said Seth Solomons. “His unique blend of analytics, creativity and entrepreneurship will ensure that we’re implementing the most compelling content and effective technologies for both the agency and our clients.”
“I’m inspired by R/GA’s unique ability to blend technology, product development, and marketing into business building solutions,” Tepper added. “I look forward to working with Seth and the Global teams to create exceptional client solutions.”