This morning your tips proved true: former Leo Burnett Chicago VP/Creative Director Matt Miller will join BBDO San Francisco to help run the Wells Fargo account (which the agency won back in March).
Before accepting the BBDO offer, Miller spent more than five years at Leo Burnett’s Chicago office, rising from copywriter to VP on the strength of such work as the Allstate “Mayhem” campaign starring Dean Winters, aka Dennis “Beeper King” Duffy. He also worked on the Secret “Mean Stinks” campaign.
Miller’s previous ad roles include stints at Salt Lake City’s Rare Method and a year leading the Brigham Young University Ad Lab.
At BBDO’s SF office, Miller will team up with Steve Rutter to run Wells Fargo while Craig Magnan retains his creative leadership role. The release ties this move to the recent hiring of CD Kevin Thomson and others as evidence of a “resurgence” driven, in large part, by the Wells Fargo win.
Miller writes that he believes “banking is the next industry poised to do incredible work”, so we will be very interested to see what the shop produces for its newest big-name client.