Fresh off of changing its creative leadership, Richmond, VA’s own The Martin Agency is making more moves in the department as it’s promoted ACD/copywriter Trent Patterson to creative director. Patterson has spent the last four years at Martin, helping lead creative on several campaigns for Wal-Mart (some of which earned him a couple of One Show Pencils this year). Now as a CD, Patterson will still work some on the retail giant, but will primarily be heading up creative on Martin’s Comcast business.
Prior to joining the Martin Agency, Patterson spent nearly eight years as an ACD/copywriter at GSD&M, where he worked on a variety of accounts including Southwest Airlines, the U.S. Olympic Committee, BMW and 7-Eleven.
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