After a four-month review process, Norwegian Cruise Line has picked The Martin Agency as its AOR. The Richmond, VA-based operation, which of course counts Geico and Expedia as clients, beat out Grey and McCann NY as well as incumbent GSD&M. In a statement, Maria Miller, Norwegian Cruise Line’s SVP of marketing, says, “We were looking for an agency partner to help us create brand desire for our unique proposition in a highly engaging and relevant way. The Martin Agency impressed us with their creative and thoughtful approach to our brand.”
The first work from the agency is set to launch “later this year” and billings were undisclosed.