Some good Halloween fun for you today…
Martin Agency client Benjamin Moore, and Tool director Jason Zada wanted to show that their Ultra Spec 500 paint goes on quick to get the project finished when you need it most — like when you’re scared shitless.
So they gave a group of painters a nightmare assignment: painting a wall in a “haunted” hotel. Upon arrival, the painters are told that “Years ago people with mental diseases were kept here for a period of time.” Once they start working, Benjamin Moore starts making all kinds of spooky things happen: strange noises, a rocking chair moving on its own, a chandelier rocking back and forth. “I don’t fool with no ghosts,” says one perturbed contractor.
The prank reaches its climax when the lights go out and a woman dressed as a ghost emerges, screaming. Predictably, the contractors freak out before the elaborate hoax is revealed. Their reactions are pretty priceless, and you’ve got to appreciate a prank like this in October. That the painting job was never finished does take away from the spot’s supposed intention, although most people probably won’t notice. There’s more horror-styled fun at Benjamin Moore’s “Scary Good Job” website, where contractors (or just people who need a lot of paint?) can enter to win a 500-gallon supply of Ultra Spec 500.
You can check out the “Testimonials” video after the jump, in which painters share their own horror stories of “nightmare” jobs. Credits follow.
Chief Creative Officer: Joe Alexander
Creative Director: Vanessa Fortier
Creative Director / Copywriter: Dave Gibson
ACD / Art Director: Mauricio Mazzariol
Senior Designer: Thiago Balzano
Strategic Planner: Matt Mattox, Kevin Rothermel
Group Account Director: Rich Weinstein
Agency Exec Broadcast Producer: Christina Cairo
Project Manager: Lassiter Stone
Director of Digital Production: Darren Himebrook
Digital Producer: Mary Dunn
Associate Director, Design: Josh Corliss
Associate Director, Technology: Chris Fullman
Technical Lead: Jeremy Misavage
Developer: Robert Lavoie
Technical Lead: Kevin Power
Production Company: Gorilla Content
Director: Jason Zada
Director of Photography: Lyle Vincent
Executive Producer: Danielle Peretz
Line Producer: Shai Kedem
Where were the spots shot?: Briarcliff Mansion – Atlanta, GA
Editorial Company: CosmoStreet
Editor: Jeff Grippe
Assistant Editor: Jason Overbeck
Motion Graphics Editor: William Tiki
Executive Producer: Yvette Cobarrubias – Sears
Producer: Jamie Lynn Perritt
Audio Post Company: Rainmaker – Richmond, VA
Engineer: Jeff McManus
Executive Producer: Kristin O’Connor
Music & Sound Design: Hi-Fi Project
Composer: Robert Di Pietro, Michael Gatt, Michael Kotch
Sound Design: Robert Di Pietro
Executive Producer: Birgit Roberts