Well, it looks like Mark Ferdman is back in the conversation. The co-founder of now-defunct Freedom + Partners as well as mobile app Pushkart is headed to R/GA to take on the title of, well, group account director on L’Oreal. Early on in his career, Ferdman of course helped found Firstborn with cousin Michael (now FB’s CEO) in 1997 before opening up Freedom in 2002 (some of you may have been aware that there has been some drama between the two over the years). Anyhow, the latter shop perhaps most notably developed the Pearl Jam Ten game, sites for soaps as well as a digital platform for USA Network’s The Starter Wife (is that still on the air?).
In his new role at R/GA, Ferdman will be reporting to Dawn Winchester, EVP, chief marketing services officer.