We believe Sherwin-Williams has bigger fish to fry at the moment, but on the bright side, the paint/sundries brand has found a new digital agency of record in Marcus Thomas to handle said duties for its Dutch Boy, Pratt & Lambert, Krylon and Purdy lines. The Cleveland-based agency, which also works with clients such as Nestlé and the Ohio Lottery, beat out four other undisclosed agencies in the Sherwin-Williams digital review (budget’s undisclosed as well), which was managed by the latter’s director of brand marketing, Patricia Macko.
For its aforementioned product lines, Sherwin-Williams previously worked with fellow OH agency Zig.marketing (not to be confused with what was formerly Toronto-based Zig) on digital duties. Meanwhile, Cheil-owned, Durham, NC-based McKinney remains creative AOR for the brand.