Following a review, the New York office of Lowe Campbell Ewald, which officially opened its doors on Jan. 1, has won its first client, namely De’Longhi North America, which specializes in espresso and comfort products. From what sources tell us, this marks first consumer initiative in the US for the brand, which is headquartered in Treviso, Italy. Regarding the LCE NY appointment, De’Longhi North America VP of marketing Linda Passaro says in a statement, ““Our team was extremely impressed with Lowe Campbell Ewald’s experience in building business, as well as the unique, disciplined process of gathering consumer insights to lead creative development. We are eager to begin building our partnership and to launching our marketing efforts in North America, bringing the De’Longhi Italian experience to consumers at home.”
As a result of the win, De’Longhi now joins a client roster at Lowe Campbell Ewald New York that includes Unilever, Snuggle and the Milk Processor Education Program, as well as other premium brands in the LCE U.S. portfolio such as Cadillac, the US Navy and OnStar.