Houston-based, Hispanic-focused indie agency Lopez Negrete is expanding its operations as it’s now opened up an office in New York City on 3rd Ave/47th St. No word yet on approximate staff count in the office or if there are specific clients being served in NY, but last we recall, Lopez Negrete took over for GlobalHue on Hispanic ad duties for Verizon Wireless (Chicago’s Common Ground handles the African-American portion). The agency currently houses over 200 staffers in its Houston hub and its L.A. office and also works with notable clients including Walmart, Bank of America and Kraft Foods.
Regarding the East Coast expansion, Alex López Negrete, CEO/president/namesake of Lopez Negrete who founded the agency with wife Cathy in 1985, says in a statement, “Connectedness to our clients and our community has always been the hallmark of our agency. It is also a game of scale and access. By having full-service offices on each coast, our organization has the ability and resources to deliver with unmatched depth, speed, innovation and efficiency that provide a very tangible advantage for both clients and consumers, both of which are now working and communicating in a real-time environment.”