Spieltrieb “Real Music Comes From Real People” Teaser from Max Gebhardt on Vimeo.
Spieltrieb, a London house music band, is turning to social media and mobile recording for their next single, due for a digital release in a couple of weeks.
According to the band’s Vimeo page, the concept for the next single goes thusly: “With no budget and only our imagination and creativity as tools, we came up with an idea that costs nothing, requires no programming or website making and only uses a popular existing music platform in a completely new way.” For the next few weeks, the band is asking fans on Facebook to record various blips, dings and clangs via their mobile phones. The collective noise, er, ambiance will be uploaded to the band’s Soundcloud dropbox, where it will be infused into Spieltireb’s single. Those contributing get “official credits as a featured artist upon the song’s release with Baalsaal records.”
It’s easy to draw a parallel between this campaign and another UK band, The Vaccines, and their crowdsourced Instagram music video. Along with R/GA’s new “One Copy Song” project, it’s a invaluable time for artists looking for exposure over digital media channels. Sure, Spieltrieb’s new song probably won’t be the pinnacle of musical genius. But, as a PR move, this is a great one for a relatively unknown (at least to me) act to get the attention of a wide audience. Find Spieltrieb on Facebook here.