Livestrong Pushes Forward, Unveils New Logo

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By Bob Marshall Comment

After its founder Lance Armstrong was publicly revealed to be a cheater, a liar, and a complete and utter dickhead, it was hard to believe the LIVESTRONG foundation would survive the fall-out. After all the charity, which aims to provide free cancer support services for those battling the disease, had its brand so tied to Armstrong’s own story that when Armstrong lost all credibility, it seemed like he would take LIVESTRONG down with him.

Armstrong departed from the organization in fall, leaving LIVESTRONG’s EVP, Andy Miller, to pick up the pieces. Yesterday at the annual LIVESTRONG Foundation Assembly, Miller said in a speech to 500 of the foundation’s members, “‘Will the LIVESTRONG Foundation survive? Yes. Absolutely, yes!” His proof, aside from numbers and stats and all that boring stuff, is a brand new logo (above) that is supposed to symbolize the re-birth of the organization, or something like that one would assume.

You can watch Miller’s speech here, and make up your own mind on LIVESTRONG’s future.

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