Putting TV on the Internet is an obvious concept, until you consider how poorly it’s executed. We’re not talking about programs, rather commercials — which former CNN.com general manager David Payne argues can do better than pre-roll.
Payne is the founder and CEO of ShortTail Media (site), which specializes in giving Online publishers a platform for earning revenue through commercials. We’ve seen in all when it comes to Web advertising (well, most of it) and we’re comfortable saying STM’s model is palatable. When the content is right, it’s even mildly enjoyable. At 9:30 a.m. EST, we’ll spend 15 minutes discussing the problems with Web advertising and ways to solve them.