Lineveldt Assumes ECD Post at SK+G


By Kiran Aditham Comment

macrlineveldtLas Vegas-based SK+G Advertising, which you may remember from the first season of The Pitch and currently works with clients including the Borgata and Andre Agassi Foundation, has landed a new creative leader in Marc Lineveldt, who joins the agency as ECD. Lineveldt joins SK+G after serving in a similar role at Atlanta-based Fitzgerald+CO. It seems SK+G spent some time in its search for a new ECD. In a statement, agency managing partner John Schadler says, “We conducted an extensive and committed search for the perfect ECD candidate who would bring a worldly point of view, honed by experience, which will enhance the company’s position, expand our opportunities for growth and reinforce our pursuit of creative excellence. Marc brings with him an impressive range of achievements and we feel the timing is optimal as we are embarking on taking our business to the next level with continued expansion and global reach.”

During his 24-year ad career, Lineveldt has also served as a co-ECD at TBWA\Hunt Lascaris in Cape Town, and has held creative positions at the likes of Y&R and Saatchi.